Mixed Media and Digital Collage on Paper
19.7 x 26 in
50 x 66 cm
US $ 2,400
In Coppia da McDonald, Giuseppe Ragazzini presents a surreal, fragmented portrayal of a couple in a fast-food setting, where the iconic McDonald's logo looms in the background. The disjointed features of the figures evoke a sense of alienation, reflecting how consumer culture impacts identity. Inspired by Cubism and the raw distortions of Francis Bacon, Ragazzini’s figures are layered in a digital collage, capturing a constant flux, as if identity itself is dissolving in an environment built on transience.
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In Coppia da McDonald, Giuseppe Ragazzini presents a surreal, fragmented portrayal of a couple in a fast-food setting, where the iconic McDonald's logo looms in the background. The disjointed features of the figures evoke a sense of alienation, reflecting how consumer culture impacts identity. Inspired by Cubism and the raw distortions of Francis Bacon, Ragazzini’s figures are layered in a digital collage, capturing a constant flux, as if identity itself is dissolving in an environment built on transience.
The technique of layering fragmented shapes enhances the sense of impermanence, symbolizing identity as a consumable product subject to constant transformation. Each element of the collage feels as though it’s shifting, blending disparate textures and skin tones to highlight the fractured nature of modern interactions. The work calls to mind George Grosz’s social critiques, emphasizing a disconnect within the routine of fast food, where human interaction is reduced to a temporary transaction.
Ragazzini’s digital collage allows him to explore continuous transformation, presenting characters who seem suspended between states, neither fully formed nor entirely real. In Coppia da McDonald, he critiques a world where personal connection and individual identity are fragmented, shaped by commercial influences. The piece serves as a reflection on consumerism’s impact on identity, suggesting that in a culture dominated by brand-driven experiences, our identities are as fleeting and consumable as the images around us.